Who is plum tv

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Type of Company. Company Description. Contact Data. Trying to get in touch with decision makers at Plum TV, Inc.? Subscribe today to access their professional contact information and receive a one time promotion of free Contact Data credits! Trending People. Federal Communications Commission. Maruti Suzuki India Limited.

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You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices. Who Uses Us. Customer Love. Predict your next investment. The show goes inside the struggle of Lords and Ladies to keep their ancestral homes by doing the once unthinkable to earn some extra cash — inviting in American tourists as overnight guests. BI: Plum appeals to a different, often wealthier, audience.

What is the advantage of audience targeting? MH: What you're seeing in the media landscape right now are two things that are doing very well. But then you have the other side where you're seeing success is in much more targeted programming, and I think that it's difficult to be in the middle, you either want to be the big guy that appeals to everyone or you want to be a kind of great specialty product that has a very loyal and dedicated audience.

I think what we decided to do with Plum is say we are a network that is really focusing in on this idea of living the good life. We're not super upscale, we're not for super-duper wealthy folks but what we really are for is people that enjoy great food, great trips, taking care of themselves, spending time with their families. I think that's a little bit of a different brand position than there is in the market place. So we're really pursuing this multitask strategy.

We think that in this space there's a place for premium content — original content — and we think that appeals to an audience that appeals to advertisers. Plum TV caters to upper-middle class audiences across the country. MH: I wouldn't say that it's important to have a wealthy audience, I think that it's important to have either a very cohesive target audience or a large audience.

The most valuable thing in media is a huge audience, right under that is a very targeted audience. What you don't want to have is a kind of a medium-sized audience that doesn't make sense. In other words, you don't want to have an audience you can't sell against or market against. You want to have an audience that you can say, 'these are who our viewers are, this is what our brand is and this is what our identity is.

BI: What do you think is the future for programming and original content on independent stations? So I think that what we'll see as a trend is a continued investment in premium content regardless to what the platform is.

I think that's what people have seen that's been a change over the last couple of years. People used to think "well people will watch anything on any platform. What we've seen is that people will watch anything good on any platform.